Market Access Made Easy: Designing for Textile Producers

Empowering fair trade & small-scale textile producers through user-centered educational materials

UX design

instructional design

Market Access Made Easy: Designing for Textile Producers

Empowering fair trade & small-scale textile producers through user-centered educational materials

UX design

instructional design

Market Access Made Easy: Designing for Textile Producers

Empowering fair trade & small-scale textile producers through user-centered educational materials

UX design

instructional design

Quick Facts

Quick Facts

Deliverable

Multiple educational pdfs

Tools

Figjam (Figma), Google suite

METHODS

Design thinking, Cross-cultural design

Disciplines

UX research, UX design, Instructional design, Facilitation

The Mission

The Mission

My team is on an ongoing mission to develop guides for fair trade and small-scale textile producers in the Global South to effectively access and sustain their presence in the European and German markets.

The Mission

My team is on an ongoing mission to develop guides for fair trade and small-scale textile producers in the Global South to effectively access and sustain their presence in the European and German markets.

The Mission

My team is on an ongoing mission to develop guides for fair trade and small-scale textile producers in the Global South to effectively access and sustain their presence in the European and German markets.

The Problem

The Problem

When I joined later in the project, the team still had a lot of open questions, like:

  • How to approach creating the information architecture of each guide?

  • How to tailor the materials to the needs of the audience?

  • How to incorporate learning activities?

In other words, they could benefit from UX and Instructional design!

Considerations & Constraints

Considerations & Constraints

  1. Pdf format, and in English

  2. The outcome has to satisfy both the target group’s and Western expectations, as the materials will be distributed and promoted by a wide global network

  3. Target audience is hard to reach, some with limited internet access

  4. No additional rounds of iterations after the project concludes 6 months later

Success Metrics

Success Metrics

Success metrics were important to define, for example to know what to test with users.

  • Relevance of content to solev target group's problem (priority #1 for first round of testing)

  • Usability

  • Didactic value and completeness of resources

  • Desirability of the visual style

Content Development

Content Development

To streamline the content development process, I introduced Cathy Moore's Action Mapping technique to the team.

This technique involves defining what we want the reader to do after reading the material.

The benefit: We don't focus on "unnecessary" items we "want them to know" – only on actionable items.

These desired actions are then easier to split up into sub-tasks, then sub-sub tasks and so on. At the end we have a tree structure which equates to the information architecture of our educational material.

User testing

User testing

TBC

I suggested that one chapter of each toolkit is tested. The chapter selection was made based on whether or not the success aspects were testable on them:

  • Relevance of content to solev target group's problem (priority #1 for first round of testing)

  • Usability

  • Didactic value and completeness of resources

  • Desirability of the visual style

Key Insights

Key Insights

Cultural psychology for design

The project’s truly global audience led me to learn about Geert Hofstede’s cultural dimensions framework. It allows us to identify our target group’s national cultural identity by rating their nation across 6 different scales. Then, the ratings can be used to guide design decisions!

Facilitation

When leading a workshop, make sure:

  • participants have everything they need to complete the tasks (examples, expected outcomes, the end goal...), and

  • everyone knows how completing the workshop ties into the bigger picture and gets us closer to our end goal of completing the guides.

Key Insights

Cultural psychology for design

The project’s truly global audience led me to learn about Geert Hofstede’s cultural dimensions framework. It allows us to identify our target group’s national cultural identity by rating their nation across 6 different scales. Then, the ratings can be used to guide design decisions!

Facilitation

When leading a workshop, make sure:

  • participants have everything they need to complete the tasks (examples, expected outcomes, the end goal...), and

  • everyone knows how completing the workshop ties into the bigger picture and gets us closer to our end goal of completing the guides.

Market Access Made Easy: Designing for Textile Producers

Empowering fair trade & small-scale textile producers through user-centered educational materials

UX design

instructional design

Market Access Made Easy: Designing for Textile Producers

Empowering fair trade & small-scale textile producers through user-centered educational materials

UX design

instructional design

Key Insights

Cultural psychology for design

The project’s truly global audience led me to learn about Geert Hofstede’s cultural dimensions framework. It allows us to identify our target group’s national cultural identity by rating their nation across 6 different scales. Then, the ratings can be used to guide design decisions!

Facilitation

When leading a workshop, make sure:

  • participants have everything they need to complete the tasks (examples, expected outcomes, the end goal...), and

  • everyone knows how completing the workshop ties into the bigger picture and gets us closer to our end goal of completing the guides.